Website Conversion Optimization Services
It all comes down to the bottom line — delivering a high ROI. And that means turning visitors into sales. Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively lead a visitor to the action you want them to take. By increasing your conversion rate, our Boise SEO company will help you, simply, make more money. We do this through:
Steps for Website Conversion
Explained Below
- Metrics Analysis (Analytics)
- Usability Analysis
- Landing Page Optimization
- Sales Funnel Optimization
- Multivariate Testing and A/B Testing
- Website Optimization/Maintenance
- Reporting/Key Performance Indicators (KPIs)
Metrics Analysis (Analytics):
Understanding what is happening on your website is crucial to improving the performance of your marketing campaigns. We conduct an in-depth study of user behavior, which analyzes how visitors arrived on the site, what pages they viewed and why they did or did not complete a transaction.
This is the first step in optimizing your site to increase website revenue, and this is process is called conversion optimization.
Usability Analysis:
How do users perceive your site? We conduct a detailed study of user behavior on a website from the customer’s point of view. A usability analysis reveals any problems with the design, layout, copy or technical structure of a website to eliminate any potential obstacles.
Landing Page Optimization:
Landing pages, better known as home pages are often the first thing your potential customers will see. We optimize them to make sure your landing page conversion rate numbers significantly increase. We can build landing pages that engage your customers and give them a reason to go further into the website or complete a transaction.
The average person stays on a website for 15 seconds.
Website Maintenance:
Strict website maintenance can correct issues like outdated content, broken links and other issues that turn away potential customers. We will fine tune your calls-to-action, streamline forms or other elements with which users interact, and add new, optimized content.
