Pay-Per-Click (PPC)

Is PPC right for my business? The answer to this question can be Yes, No, Maybe, or It Depends.

What is PPC or Pay Per Click? PPC is when your business pays for being a sponsored link on search engine results. Google, Yahoo, and Microsoft all have their own ways to go about this. Yahoo and Bing have recently merged in order to compete with Google. Since Google is the grand daddy of them all, we will use them as the example. Google’s use of PPC is done through Google Adwords.

PPC can help your business grow tremendously! As a business owner, you need to take the right steps in starting your campaigns. Discover how Pay Per Click can help your business grow:

PPC Provides Results-Driven Marketing at an Affordable Price

  • Its pinpoint accuracy can reach a local clientele within a 20-mile radius of your business, if that is your best market. You can also expand your radius as your business expands.
  • You design your ads using specific keywords/phrases you have targeted to reach those online buyers already interested in your products or services.
  • The price per click is determined by you and dependent upon the popularity of the keywords you have chosen and by how you have set up your website.
  • Set a budget and there will be no ugly surprises, no hidden fees, simply pay for those whom you draw to your ad and convince to click through. Your budget can be set up daily and monthly.

PPC instantly propels your business to the front page of Google for the keywords you have targeted for your business. Remember that it is only temporary. Once you have meet your budget or stop PPC, you ads are gone.

PPC only accounts for about 10% of the clicks on Google. Taking this into consideration you will probably also want to have your website rank high Organically. If your businesses website is in the #1 spot on Google’s organic SERP (Search Engine Rank Page) you will get approximately 38-40% of all clicks and the percentage goes down the lower you are on the page. This is why PPC may be right or wrong for your business. An in depth analysis needs to be done by ranking your keywords to your URL and determine where your business shows up for a multitude of keywords.

PPC is temporary; SEO is forever. SEE EXAMPLE

Another factor to take into consideration is how much money 1 potential client can bring to your business. If you are a defense lawyer or you sell swimming pools one client can bring in tens of thousands of dollars. PPC would be a great fit for your business, while at the same time you are working on your organic and local search results. If you are in a business that each client may only spend $10-$30 every purchase, you either need to only pay $.05 per click or less. Otherwise your Adwords campaign can eat up all your profit.

Our Boise SEO company can help you determine if PPC is right for your business, or if you should take a different approach. We are experts at PPC, Local Search, and organic SEO for your website. We love our clients and take our jobs very seriously. We want you to dominate the competition. Contact us Today!